Workshop Description

Quick Hit: Pay for Play? Name Image and Likeness for College Athletes

The name, image and likeness world is the wild west of branding and advertising. This topic is a surefire why to engage your students in economics and personal finance content.

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James Madison University Center for Economic Education

Feb 09, 2022
4:00 pm - 5:00 pm
Grade Level: High School, Middle School
Potential Recertification Credits: 1

This virtual workshop will delve into the new world of Name Image and Likeness (NIL) for college athletes. Gain ready to use activities and resources to discuss this hot topic with your students!

Topics discussed will include:

  • How institutions determine the rules of the game
  • How NIL impacts decision-making for athletes, coaches and administrators
  • Examples of companies partnering with student-athletes



Instructor: John B. Kruggel, Associate Director
Contact Person:
John B. Kruggel, Associate Director
Center for Economic Education
James Madison University

Register for Quick Hit: Pay for Play? Name Image and Likeness for College Athletes

Registration is closed for this workshop.

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